#RespectTheStreet – Christmas Sparkle Litter Pick

#RespectTheStreet – Christmas Sparkle Litter Pick

Falkirk Delivers were joined by 100 school children dressed as Christmas Fairies and Santa’s Elves on Tuesday 20th December in Falkirk town centre to add some Christmas Sparkle before the big day on Sunday. 50 pupils from St Andrews Primary School and 50 pupils from Comely Park Primary School took to the streets of Falkirk and picked up over 20 bags of rubbish.

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Falkirk Delivers Business Improvement District (BID) was successful in securing funding from Zero Waste Scotland (ZWS) to deliver a litter awareness campaign, based on their newly developed contextual toolkit designed to encourage behaviour change. The ‘Show a Litter Respect’ campaign has been funded by Zero Waste Scotland to complement the work already undertaken by Falkirk Delivers and will target the minority of people who drop litter within the town centre by asking them to take pride in their town. The campaign communication #RespectTheStreet will be used to encourage people to do just that and is the main message that will be promoted on social media channels. A suite of lamppost banners have already been placed throughout the town centre, reminding town centre users’ to love their town, which will be complemented with a digital marketing campaign, pavement graphics and advertising bus street liners in early 2017.

The pre-campaign litter survey where 100 people were asked a series of questions, undertaken by the BID Street Ambassadors has indicated that 31% of the people asked, felt fast-food packaging is the most offensive type of litter, and 49% believe that it is the responsibility of the individual to ensure there is no litter in the town centre. In the latest KSB audit, pedestrian and individual litter was still, unsurprisingly, the most common source of litter within the BID area, recorded in 88% of all transects audited.

The BID objective ‘Taking a Pride in Falkirk’ addresses the issue of additional cleanliness in the town centre by delivering projects that include; Floral Enhancements, seasonal clean ups and a town centre Handyman, who removes any graffiti/weeds present. Falkirk Delivers received the results of the latest annual audit by Keep Scotland Beautiful, and again for the sixth year running Falkirk is officially the cleanest town in Scotland.

Sarah McKenzie, Assistant BID Manager said:

‘We would like to thank the pupils for taking the time to help keep our town centre clean and tidy in the lead up to Christmas. The children did really well and collected over 20 bags of rubbish from around the town centre. Campaign materials are currently being displayed and more will be rolled out early 2017. We hope that this campaign will encourage town centre users’ to love their town and discard litter in the appropriate means.’

 

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